Mercedes remains - but only for the time being!
Formula 1 reporter Ralf Bach analyzes the statements of Mercedes CEO Ola Källenius to stay in Formula 1.
Am Thursday looked at the Formula 1 world to London. There, Daimler CEO Ola Källenius publicly stepped on the occasion of the Capital Markets Day in order to explain to investors, shareholders and employees how he intends to bring the financially troubled automobile group back on track in the future due to the diesel scandal.
Grundtenor: The Swede wants to save the staff by 2022 around 1.4 billion euros. Källenius "currently" but not at an exit from the Formula 1, which have called for parts of the shareholders and the workforce because of the huge austerity measures.
The Swede says: "We have won the World Cup six times in a row, which is unique and has more than paid off in marketing." Calculations have shown that the marketing of Formula 1 will result in a marketing value of around a billion a very worthwhile investment.
Alone: Källenius is clever. Currently, he does not think about it. Which means : In 2020, Mercedes is certainly there. With own team and as engine manufacturer. However, he continues to leave it open as to how the Group's marketing strategy will affect Formula One.
Reason: The so-called Concorde Agreement expires at the end of 2020, obliging teams like Mercedes to start next year. An exit would result in a penalty in the three-digit million range. Källenius does not want to and can not afford that at the moment.
Whether Mercedes the new Concorde Agreement, which is valid from 2021 and a participation with own team for another five years signed, signs, is still unclear.
How To Cars MOTORSPORT learned from a reliable source: Should find a potential buyer, the team is for sale. In insider circles next to Russian chemicals mogul Nikita Mazepin and the US billionaire Roger Penske (82) as a candidate. Penske has just bought the rights to the Indycar series and the Indianapolis course. His fortune is estimated at 1.6 billion dollars, his company has great motorsport tradition.
Several times he won with his own racing team, the 500 miles of Indianapolis, 1994 with Mercedes engine. Penske is considered a confidant of the Mercedes management team. In 1995, for example, he brokered the involvement of Daimler in McLaren .
The American, whose son Jay (40) owns the Dragon team in Formula E , now wants to expand further in motorsport.
However: With the efficient hybrid engines that fit into the future visions addressed by Källenius, Mercedes should definitely stay in the premier class. This fits, as ABMS learned: Mercedes has since 2021 alongside McLaren, Force India and Williams also offered Red Bull engines . With their own team or the future Penske team, that would be five teams that Mercedes would then have to supply.
In the Red Bull headquarters, one is therefore sure: Mercedes in the future rely entirely on engines. The explanations of Källenius would still have persisted, because the Mercedes engine can be marketed as well in the worldwide transmissions as the team.
"Drivers don't come to the race track to make friends. You come here to get the trophy."